Explaining Beyoncé’s “Formation” Using the Hypodermic needle theory

. Music is generally loved by everyone and is a language that all humans speak, everyone might not like every type of music but everyone likes some kind of music. Even in music I see the evidence of the hypodermic needle model theory working its way in communicating with people.

The hypodermic needle theory which is also called the magic bullet theory states that an intended message is directly received and wholly accepted by the receiver. This is true of music also as a means of communication. According to psychologist Annett Schirmer reporting new findings at the Society for Neuroscience meeting in New Orleans. Rhythmic sound “not only coordinates the behavior of people in a group, it also coordinates their thinking—the mental processes of individuals in the group become synchronized.” [ R. Douglas Fields on October 19, 2012 Scientific America]. 

Experts agree across the board that music is the only thing that enters the subconscious without one’s consent. This has confirmed the fact that music as a means of communication acts directly on those who receives it, the pace and progress of the change it can bring about in an individual may vary, but music of any kind listen to over time is wholly received by the receiver and impacts the actions.

 One such song and music video is done by; Artist; Beyoncé Album; Lemonade Released; 2016 Writers are: Khalif Brown; Jordan Frost; Asheton Hogan; Michael Len Williams II; Beyoncé Knowles Produced by Beyoncé A+ Genre: Bounce music 

This video was released during black history month in America, a song that speaks to the hardship that blacks went through and many such more messages are evident  The music video was filmed at least partially in New Orleans, and started with Beyoncé on top of a sinking police car, New Orleans is a place know to Americans for police shooting young African Americans. 

As the video proceeded one dressed like Minister Farrakhan was seen standing in front of a church given the impression that the things expressed in the song are also sentiments expressed by the Minister.  Beyoncé also known as Queen Bey let people know one of her places she like to eat which is Red Lobster.  Beyoncé’s family was also given recognition in the song, She shouts out (“My daddy Alabama / Mama Louisiana”), her husband (“I’m so possessive so I rock his Roc necklaces”), and her home state (“You mix that negro with that Creole make a Texas bamma”).  This music video also seeks to empowered women and encourage them to work hard and take whatever they want. 

She also depicted a slave family where the mistress of the house is black and has bottlers and backers working for her, but this view shortly changed into her being a queen. Queen Bey In Depth This photo shows Queen Bey eyes are blocked, blocked from any light that can enter, the eyes being an avenue of enlightenment is not open to new truths , dressed in black as a symbol of her state of mind being a part of the illuminati, Beyoncé’s blocked eyes also symbolizes the shouting out of any other believe and faith.

Mathew 5:14 ye are the light of the world. A city that is set on a hill cannot be hid. Jesus wants his people to be the light, the goat who they worship, also refer to as Satan wants that light to stay out. Beyoncé used this song and album as a means of selling her new clothing line, persons are literally getting into formation with clothes from head to toe. In addition her daughter was also promoted for the first time as an actor since she appeared in a music video. In this song, Beyoncé articulates pride in her inheritance, declaring, "Earned all this money but they never take the country out me" (she was raised in the Houston area).

She also makes it clear that her African-American features are an asset, when she sings, "I like my negro nose with Jackson 5 nostrils." This line refers to Michael Jackson's pre-surgery nose when he was still in the Jackson 5. There are two guest artists that provide spoken interludes on this track. The first voice we hear is Anthony Barre, who used the name Messy Mya (he was shot dead in New Orleans in 2010). The other voice is Big Freedia, a New Orleans habitué who specializes in bounce music.

These New Orleans voices tie in with the video which takes place in the city. [Business insider Entertainment] It's not likely that Jay-Z and Beyoncé will be sharing an Admiral's Feast anytime soon, but Red Lobster got a nice bump from the mention: they saw a spike in sales on February 7, 2016, up 33 percent on the corresponding day in 2015.

They also received 42,000 mentions on Twitter in just one hour. Beyoncé addressed accusations of the video having an anti-police message in an interview with Ellen. "I'm an artist and I think the most powerful art is usually misunderstood," the singer said. "But anyone who perceives my message as anti-police is completely mistaken. I have so much admiration and respect for officers and the families of the officers who sacrifice themselves to keep us safe." "But let's be clear: I am against police brutality and injustice," Beyoncé added. "Those are two separate things. If celebrating my roots and culture during Black History Month made anyone uncomfortable, those feelings were there long before a video and long before me.

I'm proud of what we created and I'm proud to be part of a conversation that is pushing things forward in a positive way." Concluding The hypodermic effect was felt in the sales that Red Lobster received after the song was released, also the fact that many women I know even on Facebook confessed that they too, must get into formation and be better women for society, on Facebook one of my family said, “whatever Beyoncé say in the song that is what I will do”